Engineering Elegance

Some of my favorite books, articles, videos, etc., which I recommend.

Made to Stick: Why Some Ideas Survive and Others Die. by Chip & Dan Heath

Books, videos, podcasts and more at
How to craft messages that really stick / survive.  I give this my strongest recommendation - great skills for everyone to have.

High Probability Selling: Re-Invents the Selling Process. 
by Jacques Werth and Nicholas Ruben

Very unique approach to selling/persuading people to embrace something.  Valuable out-of-
the-box approach for us.

Switch: How to Change Things When Change Is Hard.
by Chip & Dan Heath

Books, videos, podcasts and more at  
Effective, refreshing, innovative approaches to change management

The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion.
by John Hagel, John Seely Brown and Land Davison

It’s about Social Media & the Future of the Enterprise

Check out the video that is online showing one of the authors talking at ASU.

How to Measure Anything: Finding the Value of "Intangibles" in Business. 
by Douglas Hubbard

Main thing I liked was what he said about collecting the wrong data/metrics.e.g. you should only collect data on something if it will help you make a better decision about something.  Also, he claims that most of what we collect is useless. It eventually gets too heady and too focused on statistics for some reason.

Making Robust Decisions
by David Ullman
Decision management for Technical, Business & Service Teams.  There is a book, software and
case studies available here. This is much better and more robust than using the old Pugh concept
selection matrix.  I think this is so good... if my company won’t buy a single license for $500, I will do it myself.

INSourcing Innovation: How to Achieve Competitive Excellence Using TRIZ
by David Silverstein, Neil DeCarlo, and Michael Slocum 

Besides making the point that the use of TRIZ could help in getting much more out of your own people, it gives a good perspective on the very slow adoption of TRIZ in the US.

The Pursuit of Elegance: Why the Best Ideas Have Something Missing

The Elegant Solution: Toyota's Formula for Mastering Innovation

by Matthew May
Web Site

I haven’t read his new book yet, but I probably will.  The Shibumi Strategy

IDEO - A Design Firm

Several good videos at

Look for David Kelley and Tim Brown


Ten Types of Innovation by Larry Keeley

This first link takes you to the Doblin Group's company page - an interactive page that shows examples of the different kinds of innovation.

This one is a video of him speaking to a college group, I think UCSB.  One controversial point is that while most companies put the majority of their innovation efforts into their product performance, the highest value has been achieved through innovations in other areas, e.g.  Starbucks & Dell.

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Tony Ulwick

Says QFD is overused. Don't just listen to the customer. Understand the job that the customer is hiring a product to do for them. Ulwick seems to be a disciple of Clayton Christensen. You can also find videos of Tony Ulwick speaking on YouTube  

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. 
by Kim & Mauborgne

Find high-value market opportunities by avoiding areas of fierce competition and instead, looking where there is no competition.

Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

Interesting from the perspective of TRIZ, to see that a company utilizes or creates contradictions to drive behavior